For those of you who don't pay a lot of attention to the celebrity "news," actor Michael Richards -- famous for playing Cosmo Kramer on the "Seinfeld" show -- lost his cool and started throwing the n-word around during an appearance at a comedy club last week.
I can't say that I particularly care about any of this, but what did pique my interest was Richards' response after he cooled down.
New York publicist Howard Rubenstein took on Richards as a client Wednesday after being contacted by the actor-comedian. He then arranged for Richards to call the Revs. Jesse Jackson and Al Sharpton.
Were Sharpton and Jackson in the audience? No. So why call them? What the heck is that supposed to accomplish?
Rubenstein is also a "crisis management consultant."
I'll offer Richards some free advice -- no crisis management knowledge required: Apologize profusely. Offer no excuses other than the fact that you're a moron. Donate a sizeable sum of money to the United Negro College Fund and don't talk about this any more.
It's much better advice than you're paying Rubenstein for.