Dumb, dumb, dumb

Matthew Hoy
By Matthew Hoy on October 22, 2004

Newsweek magazine, which employs Evan "15 points" Thomas, has plans for one of those insta-books on the 2004 election. That's not unexpected. What is telling and troubling however, is the synopsis that they chose to publish.

An extraordinary behind-the-scenes look at the 2004 Kerry presidential victory reported by Newsweek's premier political reporters, including bestselling biographer Evan Thomas. A full year before the presidential election, four Newsweek reporters are detached from the magazine to work fulltime on getting inside the campaigns of the Republican and Democratic candidates. Because Newsweek promises not to reveal any information until after the votes are cast, the reporters receive highly unusual access.

We can't tell you anything about the candidate yet -- but we can tell you he won!

Somebody in the marketing department messed up. I'm sure that Newsweek has a similar synopsis for when Bush wins, but that one didn't get posted on Amazon.

Sometimes it's the big things that hurt journalistic credibility, and sometimes it's the little things. This is a little thing by itself, but it bodes much worse when the lead author is Thomas.

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