While the newspaper industry is going through a downsizing the likes of which haven't been seen since the advent of television, The New York Times continues to do things that devalue its brand.

The latest "what were they thinking?" move was their decision to hire U2 front man Bono to write Op-Ed columns. The first one is here.

I'd like to wittily summarize Bono's column for you, but I can't. There's something about Frank Sinatra and a painting and your voice getting better with age and alcohol...

Yet another job for which I, and your average 9th grader, are overqualified.