On newspapers

Matthew Hoy
By Matthew Hoy on August 21, 2007

There's been two articles occupying tabs on my browser for a few days on the future of newspapers. The first one that I want to get out of the way is this one written by John C. Dvorak in PC Magazine.

I only link to the column out of habit, there's no need to read it. I'm pretty convinced that Dvorak was drunk when he wrote it. How else would you explain this:

To survive, old media need to optimize content, not worry about the new delivery mechanism. The movies turned to wide-screen projection to keep TV from stealing customers; the same concept can work for newspapers, magazines, and broadcasters. The idea is to change the content into a form that the new distribution medium simply cannot duplicate. In other words, make a newspaper that is optimized for print and cannot be usurped by an online newspaper.

People in the variously attacked media must understand why their medium is special. Then they have to optimize for that specialness. For example, newspapers allow people to scan vast amounts of information quickly and efficiently. No online mechanism can do this, but newspapers often choose to simplify content delivery, copying the way other mechanisms work. Thus, newspapers are trying to be more Internet-like. Have you ever seen newspapers from the 1950s? They were packed with stories and not filled with features and fluff. Newspapers were practically all news items that readers could scan visually.

What the heck is he talking about? What is that supposed to look like? How the heck is "all news items that readers could scan visually" something that can only be done in print? Does this guy write his columns using those word magnet collections that people put on their refrigerators?

The second column, by the Los Angeles Times' Tim Rutten is far more coherent and thought-provoking.

I encourage you to read Rutten's column, but I do want to note one conflict that Rutten doesn't resolve in his analysis. Rutten posits that British newspapers are further down the path to the mythical "future of newspapers" because the major British papers are being read (online) by more Americans than Brits. Rutten also lectures American newspapers to not even think about abandoning their post-WWII "nonpartisan" standard for reporting and analysis.

So, on one hand he holds up British papers as a model to follow -- except for the thing that makes British papers truly unique, the fact that they take partisan positions on their news pages. You know you're going to get one viewpoint in the Guardian and a different one in the Times of London. Rutten argues that it's the more in-depth analysis found in British papers that is drawing American eyeballs -- but maybe it's the rejection of the American model of faux nonpartisanship. Maybe people are reading British newspapers because it's obvious where the reporters' biases lie and they're sick and tired of a biased, unbiased U.S. media.

0 comments on “On newspapers”

  1. In the end, it's going to come down to how well newspapers cover their local stories that will mean the difference between life and death. Outside of the biggest papers, dailies around the country can't compete with the Internet on stories people all across the country care about and want information right away. But they can still handle stories in their own back yard that may be of great local interest, but that folks 100 miles away may not give a damn about.

    The problem for the medium-large to large regional dailies is to focus coverage on local-interest issues is a huge ego blow for a lot of people in the newsroom and at the executive level, who want to be players on the national scene. They can't (at least without shifting the main news reading focus over to the Internet and a 24/7 cycle and betraying their print advertisers), and would be better off if they targeted their strong point rather than thinking about how to reinvent the wheel to keep their hopes of being a national voice in the spotlight.

  2. I agree that the bias of British papers upfront is refreshing and when I lived in London for a year, loved reading the paper far more than in the five years I worked at the San Diego Union Tribune. The unbiases bias is spot on.

    John,

    I disagree about the local stories angle. I have said this in comments on Hoystory before, the future of local newspapers is digital presses with an ala carte (sp?) approach to news. A digital press allows for custom news story selection for each reader. You pick your interests, and John's paper shows up every day. I pick mine, and my paper shows up every day. For example, I would choose sports, Chargers, sailing, computer geek, European news as focus for my newspaper. All of that is either written about or syndicated by my local. Why not only get what I want and that way advertisers advertise directly to likely consumers? It is a perfect hand in hand model. Custom content, custom advertising.

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