Focusing on the wrong things
By Matthew Hoy on November 27, 2008
The New York Times is publicizing the fact that they've exceeded their goal of getting 100,000 ... fans on Facebook.
Considering the facts laid out here regarding the company's stock price and circulation, lauding the fact that you got people to push a button on Facebook seems a little like praising the lounge act on the Titanic.
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[...] campaign almost universally praised the effort, though Matthew Hoy of the San Diego Union-Tribune likened the Times’ Facebook presence to “the lounge act on the Titanic.” Gaylor said he was hoping to extend the [...]
[...] potential cash flow squeeze.” Rumor has it that the Times first tried to get a loan using its Facebook fans as collateral, but the banks wanted something with more intrinsic [...]