Advertising Watch

Matthew Hoy
By Matthew Hoy on September 12, 2002

It's understood in newspaper circles that you don't place certain stories on the same page as certain ads. For example, when I worked at the North County Times we unwittingly placed the bios of victims of the Columbine school shooting on the same page as a gun show ad. Similarly you don't place stories on airplane safety on the same page as travel agency ads.

But The New York Times' online edition has placed ads for the Baha'i faith on the same pages where Bush calls for regime change and war with Iraq. The Baha'i ads read: "America has a great spiritual destiny...Baha'is have a perspective on the Destiny of America in the unfoldment of world peace."

Oops. Don't you hate it when that happens? The Baha'is may be asking for their money back.

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